We work with businesses to clarify their purpose, understand their customers and define their goals.


We work with businesses to clarify their purpose, understand their customers and define their goals.


Nucleus Scope

A framework that enables us to align business strategy with design driven direction.

01. Discovery

Deeper meaning to the purpose.

Workshop & Facilitation
Through coordinated workshops we explore, identify and gather insights that is specific to our client and their industry.
Client Industry & Positioning
Our in-depth knowledge across a variety of industries, allows us to approach each client with the confidence that we understand their requirements and are capable in delivering to their expectations.
User Profiles & Journey
We map out scenarios and the users journey of interaction, we then further define these informed interactions to help us predict pain points and provide additional insight into functionality and user behaviour.
Brand Attributes
We discover the true characteristics that describe the internal and external qualities of a brand. This reveals personality, functionality and physical traits through imagery, language, actions and assumptions.
Business Goals & Objectives
By examining the behaviours, motivations and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn these requirements into competitive advantages.
Competitor Analysis & Audit
We identify the strengths and weaknesses of a brand in it’s competitive landscape. This allows you to better understand the market, to target customers more effectively and make intelligent decisions on how to grow your brand.

02. Strategy

Articulate with attention to detail.

Information Architecture (IA)
We work with brands and businesses of all sizes to clarify their purpose, find their voice, understand their customers and define their goals.
User Stories
We define strategies to uncover further insight into a users story. We create a clear road map of what the user wants and why, this allows us to transform user focused information into well crafted high-end digital solutions.
Sitemap & Navigation
We design & develop navigational platforms that allow users to efficiently navigate through each level, filter through content and find what they are specifically searching for with ease.
Wireframe & Rapid Prototyping
We wireframe and rapidly prototype ideas to test and gain further insight to receive validation from users. During this process we bring features and functionality to the surface that further enrich the overall users experience.
Content Analysis & Audit
We review all existing content and resources available, if any. Through an intensive content analysis & audit process, we then explore to discover what additional information and content is required.
Content Strategy
We identify what content is required to be collected. We formulate a specific content strategy that allows us to efficiently produce the correct information that is required in place. This ensures content across all platforms is consistent.

Are You Ready?

Let’s talk and explore how we can help.

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